Primrose Vale Farm Shop, just south of Cheltenham in Gloucestershire, grows its own pumpkins and opens a pick-your-own field each October, with a separate Halloween farm trail during half-term. The pumpkins grow right there in the field, opposite the farm shop, and you pick your own from the patch. It is a well-run, family-friendly pick-your-own in easy reach of Cheltenham and Gloucester.
About Primrose Vale Farm Shop
Primrose Vale is an established pick-your-own farm and farm shop at Bentham, near Cheltenham. It grows soft fruit through the summer and its own pumpkins for the autumn, and sells Christmas trees later in the year. The pumpkin field, on the other side of the A46 from the shop, is its big October draw, with a Halloween farm trail added during half-term.
Pumpkin Picking at Primrose Vale
The pumpkins are grown on the farm, so you pick your own straight from the field, soil, vines and all. Entry to the patch is a small fee that is redeemable against the pumpkins you buy, and it runs on pre-booked timed slots at busy periods. If you would rather not pick from the field, the farm shop also sells ready-picked pumpkins separately.
Things to Do on the Day
- Pick-your-own homegrown pumpkins from the field
- A separate Halloween farm trail during half-term (timed tickets)
- Farm shop selling ready-picked pumpkins and local produce
- Pick-your-own soft fruit earlier in the year
Opening Times & Prices
2026 dates: 2026 season confirmed; PYO pumpkins on weekends throughout October and during half term 2026, until stocks run out; booking advised; entry small charge to enter, redeemable against the pumpkin(s) picked; an extra £1 per person for walk-ins without a ticket (as published by the farm, checked Mon 7 September; source).
The pumpkin field opens on October weekends and through half-term (in 2025 it ran on the weekends of 4 to 5, 11 to 12 and 18 to 19 October, then daily 25 to 29 October, roughly 9:30am to 3:30pm last entry). Pre-booked timed slots are used at busy times, with walk-ins fitted in if there is space. The dates for the coming season had not been published at the time of writing.
Entry to the pumpkin field was £3 per person in 2025, redeemable against the pumpkins you buy, with the Halloween trail a separate ticket; prices for the coming season may differ, so check when booking opens.
Getting There & Visitor Information
- Location: Primrose Vale Farm Shop, Shurdington Road, Bentham, Cheltenham, Gloucestershire, GL51 4UA. The pumpkin field is opposite the farm shop, across the A46, with its own parking.
- Booking: pre-booked timed slots at busy times; walk-ins fitted in if space allows.
- Parking: dedicated parking at the pumpkin field.
- Dogs: dogs are not permitted in the pumpkin fields or on the trail.
Contact
Address: Primrose Vale Farm Shop, Shurdington Road, Bentham, Cheltenham, Gloucestershire, GL51 4UA
Phone: +44 1452 863359
Website: primrosevale.com
Facebook: @primrosevalefarmshop
Frequently Asked Questions
Do I need to book?
Pre-booked timed slots are used at busy times, with walk-ins fitted in if there is space. Entry to the field is a small fee that is redeemable against the pumpkins you buy.
Are the pumpkins homegrown?
Yes. The pumpkins grow in the farm’s own field, so you pick your own straight from the patch. The farm shop also sells ready-picked pumpkins if you prefer.
Are dogs allowed?
No, dogs are not permitted in the pumpkin fields or on the Halloween trail.
Map
More pumpkin picking nearby
Cooking your pumpkin? Try Best Pumpkin Cookies Recipes for Home Cooks, How to Make an Amazing Pumpkin Risotto, Pumpkin Muffin Recipes to Make this Fall.